Privacy Policy

Privacy Policy

This privacy policy describes how we collect, use, and share your personal information when you visit or make a purchase from Williams Plymouth.

Personal Information We Collect: When you visit Williams Plymouth, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse Williams Plymouth, we collect information about the individual web pages or products that you view, what websites or search terms referred you to Williams Plymouth, and how you interact with Williams Plymouth. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

• "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• "Log files" track actions occurring on Williams Plymouth and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse Williams Plymouth.

Additionally, when you make a purchase or attempt to make a purchase through Williams Plymouth, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."

When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Order Information.

How Do We Use Your Personal Information? We use the Order Information that we collect generally to fulfill any orders placed through Williams Plymouth (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

• Communicate with you;
• Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize Williams Plymouth (for example, by generating analytics about how our customers browse and interact with Williams Plymouth, and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use Williams Plymouth--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

Behavioral Advertising As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

Do Not Track Please note that we do not alter our site's data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights If you are a UK resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a UK resident, we note that we are processing your information to fulfill contracts we might have with you (for example, if you make an order through Williams Plymouth), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of United Kingdom, including to Canada and the United States.

Data Retention When you place an order through Williams Plymouth, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.